Summer '25 Release - Account Engagement Quick Hits

The weather is warming up and so are Account Engagement capabilities. Quick hits ready for you:

• Account Engagement supports Agentforce. For example, you can theoretically create a Lead Management Agent, leveraging six new actions to process prospect data.
• Custom URLs can leverage Data Cloud for increased personalization and granular segmentation.
• WhatsApp integration.
• Too many Optimizer notifications? You can dismiss them.
• New report: Failed Email Sends.
• Pause activity tracking on bot-like prospects or delete excessive visitor records.
• Another Data Cloud update: Marketing Link object support.

Full release notes here.