Category: Uncategorized

  • What is positioning?

    Positioning in marketing is how you want your audience to perceive your brand, product, or service. As the originators of “positioning” Al Ries and Jack Trout defined it, “positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in…

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  • How to prevent spam from Pardot form-fillouts

    The past month or so my company has been struggling with spam leads coming in from our website’s Pardot forms. We’re in the process of resolving the issue, and so far here’s what we’ve done: Our website runs on Webflow, and we’ve been using Pardot form handlers (instead of Pardot forms) because form handlers give…

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  • Change management and project implementation tips learned from migrating from Marketo to Pardot (Pt 1)

    My company migrated from Marketo to Pardot a few months ago. We had been using Marketo for about 10 years, so it was a big change. Here are some high-level tips to keep in mind for change management and implementation. 1. Identify your stakeholders Who from your company or partners needs to stay in the…

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