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How to prevent spam from Pardot form-fillouts
The past month or so my company has been struggling with spam leads coming in from our website’s Pardot forms. We’re in the process of resolving the issue, and so far here’s what we’ve done: Our website runs on Webflow, and we’ve been using Pardot form handlers (instead of Pardot forms) because form handlers give […]
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The Inverted Pyramid
Put the most important information at the top. You’ll make your audience happy. In many of the articles out there—even recently published ones—you need to read through a couple paragraphs before you find an answer to your question. 10+ years ago, the common belief was that you wanted readers to stay on your site as […]
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Quick notes on doing a Content Refresh
Use the below tips when updating old content, and keep this stuff in mind when writing new blog articles. First, identify and prioritize articles to update using Google Search Console Performance > Queries > Average Position Look for a) declining rankings b) page 2 rankings c) page 1 rankings without a snippet featured It’s easier […]
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What is Product-Led Growth?
Product-Led Growth is the philosophical approach of leveraging a product’s features and benefits to acquire and retain customers. The product itself is the main driver of growth. Here are some ideas: (more info coming soon)
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What is positioning?
Positioning in marketing is how you want your audience to perceive your brand, product, or service. As the originators of “positioning” Al Ries and Jack Trout defined it, “positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in […]
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Change management and project implementation tips learned from migrating from Marketo to Pardot (Pt 1)
My company migrated from Marketo to Pardot a few months ago. We had been using Marketo for about 10 years, so it was a big change. Here are some high-level tips to keep in mind for change management and implementation. 1. Identify your stakeholders Who from your company or partners needs to stay in the […]
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Notes from the Salesforce State of Marketing 7th Edition
Every year I read the Salesforce State of Marketing report as one way to stay up to speed on marketing trends. I take notes and distill the salient points. Moving forward, I’ll start sharing them here on this blog. To access the source of the content below and review the details including sampling method, you […]
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#MarketingChats July 2021 Recap
On July 7, 2021, the Marketing Champions community and Salesforce Marketing Cloud did a fun one-hour Q&A chat on Twitter. Marketing Cloud asked us six questions. Below I’ve listed out five answers to each of the questions. Check it out! And to see the rest of the answers, just click the question I’ve embedded below. […]
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I’m joining the #MarketingChampions community!
My colleague Benjamin Bratcher surprised me with a nomination to become a Salesforce Marketing Champion. And I was accepted! Benjamin has 6 Salesforce Certifications, is a Trailhead Ranger, and a former Salesforce Platform Champion, so I’m especially honored he chose to nominate me. I’m excited to join the Marketing Champions community, and I can’t wait […]
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