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What are custom redirect links? (The Toll Booth Analogy)
Custom redirect links in marketing automation tools like Salesforce Account Engagement (formerly Pardot) have multiple use cases, including: Shortening URLs Similar to how you can use a tool like Bitly to shorten web addresses, many marketing automation tools like Account Engagement have this built-in. Let’s say you have a URL that looks something like this:…
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What are tags in Salesforce Account Engagement?
When and how can you use tags in Account Engagement?
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How to prevent spam from Pardot form-fillouts
The past month or so my company has been struggling with spam leads coming in from our website’s Pardot forms. We’re in the process of resolving the issue, and so far here’s what we’ve done: Our website runs on Webflow, and we’ve been using Pardot form handlers (instead of Pardot forms) because form handlers give…
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