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Painkillers, Vitamins, and Candy: The “PVC Scaffolding” of Product Marketing
For the many years I’ve been in product marketing, I’ve kept in mind the concept of “painkillers vs vitamins” when writing messaging to convey value. But the other day I heard someone add “candy” to the mix, which prompted me to write this post. There are generally three high-level categories of products and product marketing…
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