Tag: SEO

  • The Inverted Pyramid

    Put the most important information at the top. You’ll make your audience happy. In many of the articles out there—even recently published ones—you need to read through a couple paragraphs before you find an answer to your question. 10+ years ago, the common belief was that you wanted readers to stay on your site as…

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  • Quick notes on doing a Content Refresh

    Use the below tips when updating old content, and keep this stuff in mind when writing new blog articles. First, identify and prioritize articles to update using Google Search Console Performance > Queries > Average Position Look for a) declining rankings b) page 2 rankings c) page 1 rankings without a snippet featured It’s easier…

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