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6 Insights to Win Customers in the Final 30%
We’ve known for at least a decade that buyers complete the majority of their research prior to reaching out to vendors. In June 2023, 6sense did a study on ~1k groups who were involved in a $10k+ purchase. Below are the findings from their research. But first, here are my actionable insights: And now for…
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Change management and project implementation tips learned from migrating from Marketo to Pardot (Pt 1)
My company migrated from Marketo to Pardot a few months ago. We had been using Marketo for about 10 years, so it was a big change. Here are some high-level tips to keep in mind for change management and implementation. 1. Identify your stakeholders Who from your company or partners needs to stay in the…
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