What is Product-Led Growth?

Product-Led Growth is the philosophical approach of leveraging a product’s features and benefits to acquire and retain customers.

The product itself is the main driver of growth.

Here are some ideas:

  • Give people access to free trials.
  • Share content that educates.
  • Provide hands-on demos.
  • Publish self-serve knowledge articles.
  • Set up in-app walkthroughs.
  • Incorporate gamification.

(more info coming soon)

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