Product-Led Growth is the philosophical approach of leveraging a product’s features and benefits to acquire and retain customers.

The product itself is the main driver of growth.

Here are some ideas:

• Give people access to free trials.
• Share content that educates.
• Provide hands-on demos.
• Publish self-serve knowledge articles.
• Set up in-app walkthroughs.
• Incorporate gamification.

(more info coming soon)