Product-Led Growth is the philosophical approach of leveraging a product’s features and benefits to acquire and retain customers.
The product itself is the main driver of growth.
Here are some ideas:
- Give people access to free trials.
- Share content that educates.
- Provide hands-on demos.
- Publish self-serve knowledge articles.
- Set up in-app walkthroughs.
- Incorporate gamification.
(more info coming soon)