Tag: Customer Experience

  • Playing the sales game like a blackjack dealer

    I’m walking into a casino with friends for the first time in almost a decade. The lingering scent of cigarette smoke is familiar but makes me cough. We sit down at a blackjack table. I’m apprehensive because my skills are rusty. I remember the gist of the game, but I’m uncertain of the intricacies like…

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  • 6 Insights to Win Customers in the Final 30%

    We’ve known for at least a decade that buyers complete the majority of their research prior to reaching out to vendors. In June 2023, 6sense did a study on ~1k groups who were involved in a $10k+ purchase. Below are the findings from their research. But first, here are my actionable insights: And now for…

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