Tag: Research/Studies

  • 6 Insights to Win Customers in the Final 30%

    We’ve known for at least a decade that buyers complete the majority of their research prior to reaching out to vendors. In June 2023, 6sense did a study on ~1k groups who were involved in a $10k+ purchase. Below are the findings from their research. But first, here are my actionable insights: And now for…

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