Tag: Sales Prospecting

  • Playing the sales game like a blackjack dealer

    I’m walking into a casino with friends for the first time in almost a decade. The lingering scent of cigarette smoke is familiar but makes me cough. We sit down at a blackjack table. I’m apprehensive because my skills are rusty. I remember the gist of the game, but I’m uncertain of the intricacies like…

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  • The best copywriting frameworks for email marketing

    Copywriting frameworks are useful for getting started on a piece of content for which you intend to persuade an audience. Like painting by numbers, the frameworks provide guidance. Here are some of the copywriting frameworks I’ve found useful when creating content like sales emails:

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